Nguyen Phuong Lien, M.A.
Researcher, Internet & Communications Team
Nguyen Phuong Lien is currently a faculty member at the Department of Business Administration & Tourism, Hanoi University. She holds a Master's degree in Advertising and Marketing Communications from Bournemouth University (UK) and a Bachelor's degree in International Business from the Australian National University (Australia).
Alongside her academic role, she has gained practical experience in marketing and corporate communications across various organizations.
Research areas: Consumer motivations in adopting information-technology solutions, including virtual goods purchases and smartphone application usage.
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